Inspo for Instagram page

 

I drew inspiration for my Instagram page from two official horror movie accounts. I noticed that they maintained a consistent visual identity by using the same fonts and color schemes as their films, which helped reinforce the overall aesthetic. I applied a similar approach by consistently using the Storm Gust font and the dark, moody color palette from my film across all social media posts.

Additionally, I observed that behind-the-scenes (BTS) content and teaser clips were their primary promotional tools. These posts effectively built anticipation and gave audiences a glimpse into the making of the film. Based on audience feedback from my own survey, many people said they’d like to see similar content. As a result, I replicated this strategy by including BTS footage and teaser clips on my page to engage viewers and build hype around the release.